Being an artist in the music industry can be an exciting and rewarding career. However, for talents who have no clue how the business works, it can also be a dangerous calling, as they can become vulnerable targets for music producers, publishers, and promoters—and risky binding contracts. Should they successfully make it into the business, factors like poor decision-making, internal and external pressures, changing musical preference of the public, and too much fame and money can lead to disastrous results. Situations like these make artist management a critical component of having a successful career in the music industry.
Artist management is a function that is focused on taking care of every aspect of an artist’s career. This consists of anything from career planning and negotiating contract deals to handling media relations and promotions to assisting the artist in making business decisions. As personal managers are involved in almost every aspect of artists’ career, accepting the role also necessitates managing their own. That means, keeping themselves up to date on the music business and continuously working on their skills to lead their artists to the right direction.
This course is a definitive guide on the artist management aspect of the music business. It is made with several types of participants in mind, including individuals who have interest in the music industry, those artists who prefer to manage their own careers, and those contemplating on becoming professional artist managers. Many of the lessons contained in this course can be useful in augmenting their knowledge of the music business and building their management skills and ability to make sound decisions in behalf of artists.
The course gives a brief overview of the music industry, identifying key players in the music scene, the types of businesses operating in this environment, and the music deals commonly offered to artists. It gets down to the heart of the subject, explaining the important responsibilities an artist manager needs to undertake, the qualities essential to the role, as well as the issues encountered on the job, including copyright practices, contracts, and more.
The course also offers guidance and advice on how to properly carry out a variety of management functions. That includes talent discovery, career planning, preparing for music release, making consignment deals, record distribution, marketing and promotion, and touring management, just to name a few.
Access the course from any computer, laptop, tablet or mobile device. You also need an updated browser such as Chrome, Firefox or Internet Explorer 11.
Important points are spread throughout the course. A pen and paper will come in handy in such situation, so you can jot down the things you need to remember.
To participate in the online aspects of the course, you need to have access to a stable Internet connection.