Branding

Course Overview

If you look at the market, you will realise that competition among brands has taken on a different level over the course of the past years. Companies going neck-to-neck with competitors and new businesses trying to enter the stiff market and make a name.

With this course, you will come to learn what branding is all about and the essential concepts that will build your knowledge and improve your skills. As simple as it sounds, branding can be a tricky area, especially to the untrained mind. Our Branding certification highlights the different models of brand equity and practical concepts like brand construction, promotion, and leveraging. It is desiged to introduce you to the brand execution and performance evaluation.

Our Branding course will walk you through the streets of branding principles and concepts, and is carefully developed to hone your competency when it comes to promoting your brand. Make the most of your time and start to discover the gem that is this course!

Course Highlights

  • 24/7 access to quality course content and materials for 12 weeks
  • Seamless compatibility across all devices and browsers
  • End of module assessments to test your knowledge of the covered topics
  • Access to dedicated online support throughout course duration
  • Course Duration

    To provide maximum flexibility, there is no specific deadline of completion for this course. Since the course can be accessed anytime online, you may choose to learn the lessons in multiple sessions or cover the entire course in one go. Take note that the aforementioned learning hours is just an estimate. The duration to complete the entire course still depends on your learning pace. Since the course can be accessed anytime online, you may choose to learn the lessons in multiple sessions or cover the entire course in one go.

    Course Certification

    Upon completing the Branding Certification, you will receive a certificate of completion from Skills on Projects. This certificate will be in PDF format and will be sent to the email address you have used on sign up. No additional fee will be charged to secure this certification. Use it to boost your CV and help organisations uncover effective methods of communicating through different technologies.

    Course Outline
    • Module 1: THE FUNDAMENTALS OF BRANDING
    • Module 2: DIVERSITY AND EQUITY IN BRANDING
    • Module 3: THE DIFFERENT MODELS OF BRAND EQUITY
    • Module 4: CONSTRUCTING A BRAND
    • Module 5: UNDERSTANDING THE FUNDAMENTALS OF BRAND IDENTITY AND POSITIONING
    • Module 6: PROMOTING A BRAND
    • Module 7: BRAND EXTENSION AND REDEFINITION
    • Module 8: THE PROCESS OF CO-BRANDING
    • Module 9: BRAND PERFORMANCE AND EXECUTION
    • Module 10: LEVERAGING AND AUDITING A BRAND

    Minimum Technological Requirements

    Device and Browser

    Access the course from any computer, laptop, tablet or mobile device. You also need an updated browser such as Chrome, Firefox or Internet Explorer 11.

    Pen and Paper

    Important points are spread throughout the course. A pen and paper will come in handy in such situation, so you can jot down the things you need to remember.

    Internet Access

    To participate in the online aspects of the course, you need to have access to a stable Internet connection.

    Want to Improve Your Branding Skills?

    Our Branding certification will guide you through the streets of branding principles and concepts. It is carefully developed to enhance your competency when it comes to promoting your brand. Make a great decision today by starting to make the most of your time discovering the gem that is this course! Hit Enrol now!

    Price: $299

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