Breaking Into the Music Industry Course

Course Overview

The music business is one of the most exciting industries today. Choosing to be a part of it is one the most financially rewarding career a person can have. However, getting started in it is not that easy. Passion and talent are no longer enough to stand out from the sea of aspiring musicians. On top of that, advances in technology have made it easier for people to write, produce and record music with ease, making competition greater than ever.

Despite these challenges, however, there are still a lot of opportunities in the music industry. It is a matter of combining musical talent and skill with knowing the business from the inside out to increase one’s chances of getting into the industry and having a fulfilling music career.

Course Highlights

This course is intended to provide music industry knowledge to participants to help them break into the business and move up the career ladder. It identifies the key players in the music business and the functions each role performs. It also delivers insights into various routes for entering into the music industry and the types of record deals being offered to aspiring artists or bands.

The course also tackles the range of activities being undertaken to gain entry and achieve success in the music industry. That includes producing and polishing music, preparing for release, promoting the artist or band, and getting recordings know through publicity. It also delves into the music distribution and touring management sides of the business.

Course Outline
  • Module 1: Knowing the industry’s key players: The Artist Manager
  • Module 2: Knowing the industry’s key players: The Artist
  • Module 3: Different types of music deals
  • Module 4: Various routes for entering into the music industry
  • Module 5: Taking control of a band’s business affairs
  • Module 6: Getting the band together
  • Module 7: Gig preparation considerations
  • Module 8: Producing and fine-tuning music
  • Module 9: Getting things in order for music release
  • Module 10: What a media kit is and what it is made of
  • Module 11: How to advertise a band
  • Module 12: Attending to band’s publicity and member relationship
  • Module 13: Gaining publicity through social networking
  • Module 14: Spreading the word about music recordings
  • Module 15: Other ways to promote music materials
  • Module 16: Navigating the record distribution process
  • Module 17: Getting music heard: Options for airing music
  • Module 18: Establishing relationships with people involved in booking
  • Module 19: The right approaches to negotiating booking deals
  • Module 20: Different settings for gigs
  • Module 21: Becoming involved in promotional activities and events
  • Module 22: Using different media for promotion
  • Module 23: Connecting with people for promotions
  • Mobule 24: Working on sponsorships and merchandising deals
  • Module 25: Checklist before a gig
  • Module 26: Checklist during and after a gig
  • Module 27: Checklist for concert touring

Minimum Technological Requirements

Device and Browser

Access the course from any computer, laptop, tablet or mobile device. You also need an updated browser such as Chrome, Firefox or Internet Explorer 11.

Pen and Paper

Important points are spread throughout the course. A pen and paper will come in handy in such situation, so you can jot down the things you need to remember.

Internet Access

To participate in the online aspects of the course, you need to have access to a stable Internet connection.

Price: $299