Concert Promotion Course

Course Overview

There is no substitute for live concert experience. In the venue, it is easy to feel the palpable anticipation of the crowd as they wait for their favourite artist to perform on stage. Once the show begins and music fills the place, there is just no stopping the energy that intensifies people’s passion for music and love for artists. Scenes and experiences like these are what make concerts an important aspect of any artist’s career. However, in order for one to sell out, make money, connect with fans, and deliver on expectations, it necessitates proper promotion and management.

Concert promotion and management is the process of putting together and executing a live music event. It encompasses everything, from planning the entire production to financial management to promotion and ticketing and beyond. As the business of concert promotion becomes bigger and more competitive each year, there is a need for those involved or thinking of becoming a part of it to know the facets and dynamics of the business. That way, they can stay relevant and spot opportunities the industry has to offer.

Course Highlights

This course deals with the business of concert promotion and management. It is targeted towards participants interested to get into the production of a touring concert, and is designed to enable them to effectively and efficiently get a show on the road.

The course begins with the fundamentals of the business, identifying the key players in a touring concert, revenue sources for live music events, and concert touring details like venue, budget and expenses, transportation, and more. It also coves the essentials of touring production and performance, which include stage set up, talent buyer, contracts and fee structures, and the promotional side of the process.

In addition to all that, the course also imparts vital information about permits and licenses and revenue projection. There are also comprehensive explanations about the activities and personnel roles during the day of the concert, further assisting participants in understanding what goes into a concert promotion and management and what issues are common to this dynamic business.

Course Outline
  • Module 1: Putting together the touring team
  • Module 2: Common sources of revenue in a live music event
  • Module 3: Essentials of touring
  • Module 4: Working out and handling the touring budget
  • Module 5: Matters relevant to touring production and performance
  • Module 6: Getting the tour on the road—travel, lodging, and other essentials
  • Module 7:Identifying talent buyer options
  • Module 8: Different fee structures for paying artists
  • Module 9: Performance contracts—terms, clauses, additions, and the issue of breach
  • Module 10: Looking after concert safety
  • Module 11: Working out a concert budget
  • Module 12: Concert promotion and ticketing
  • Module 13: The live event—staging operations, services, and personnel roles

Minimum Technological Requirements

Device and Browser

Access the course from any computer, laptop, tablet or mobile device. You also need an updated browser such as Chrome, Firefox or Internet Explorer 11.

Pen and Paper

Important points are spread throughout the course. A pen and paper will come in handy in such situation, so you can jot down the things you need to remember.

Internet Access

To participate in the online aspects of the course, you need to have access to a stable Internet connection.

Price: $299